Ever wanted to dominate you niche and create an authoritative website that people sort for when they need something? It all starts somewhere but you have to take action, study the market and know who you competitors are. To do this, you’ll need an arsenal of tools to help you do though market research and analysis. But what kind of SEO tools are these? Below, we’ve listed 4 of the best tools that you’ll need and how to use them.
Have you at some point wanted to know the amount of traffic that comes to your website? Google analytics is your ultimate tool when it comes to that. It is very accurate and goes beyond just tracking down the visitors. You’ll also be able to see the number of page views, bounce rates among many other website metrics.
How To Use Google Analytics On Your Website
Installing Google analytics on a website is simple, though it may vary with the different platforms that you are using. When you create a Google analytics account, you are presented with a user friendly dashboard where you can see your website traffic details.
To start using it, you will be given a unique code to put in your website so that the application can track the visitors. Once this is done, everything else is just a breeze. You will be logging in on the platform and you’ll be able to see the breakdown of your website traffic including the sources and even the search keywords that users used to access your website. Advanced users can also implement Google analytics to use in tracking sales and conversions.
Keyword planner is yet another essential tool that many SEO marketers will find useful. Although it as initially meant to be used by PPC advertisers on Google Adwords, this tool has proven to be invaluable when it comes to doing keyword research. It helps one to not only discover new keywords but it also gives one the average monthly search volume. Beside this, if you rely on Google Adsense on your website for revenue, you can take advantage of the cost per click feature which gives you an idea of how valuable a keyword is.
How To Get Started With Keyword Planner
Using the tool is pretty easy and doesn’t take time to familiarize with. First up, you need to create a Google Adwords account. After that you just log in to the account and navigate to Keyword planner from the main menu.
You’ll get three options which all give you different options of keyword research. Enter your keywords on the first slot and hit submit. The rest is pretty easy and self-explanatory.
As far as marketing is concerned, there will always be highs and lows from a demand perspective. When it comes to internet marketing, some niches keywords perform differently as time goes. Knowing keyword trends helps you know whether there is increasing demand on a keyword or not. To do this, Google trends is a tool that will come in handy. The tool bases its data on searches made by users on Google.
How To Use Google Trends
Using Google trends doesn’t require creating an account or logging in. You just go to “www.google.com/trends” and enter your keyword.
Google Trends will then display graphical data which helps you to know whether the keyword has increasing demand or not.
The tool can also help you to compare different keywords with time.
Ahref (Free Version)
Within the past years, there has been increased demand for the most complete tool that does most things in the internet marketing arena. Although there isn’t such a thing as a complete tool that does everything and magically give you rankings, there are some that have been developed to aid you do in-depth research. Among these tools is Ahrefs, which is a favorite to many marketers. It boasts having one of the largest databases with search info and backlinks details.
Ahrefs is a tool comprising of many features and comes in both free version and paid version. Although the free version is limited, it is good for someone who has one website and doesn’t need to do much research.
How To Use Ahrefs Tool
You first need to create an account with Ahrefts, then login to access the dashboard. You will notice lots of options and features at your disposal on the platform. To use every feature, there is an in-depth guide and instructions. Below is what you can use Ahrefs for;
Competition analysis – If you need to spy in your competition and see what keyword they are ranking for, then this feature will come in handy.
Discovering new keywords – With the help of the guide availed on the platform, you can also discover keywords that you can easily optimize and rank for.
Keyword rankings position – Every serious SEO marketer knows the importance of knowing where they are ranking on the search engines.
Backlinks –As long as off page optimization is important, backlinks are important to help you get your website on the front pages. The tool then gives you details on the backlinks that your site has and keeps track of them. If you also need to know the kind of backlinks that your competitor has and makes them rank above you, this tool does that.
There are many other features on the paid version of this tool, but if you are not ready to upgrade, you can survive and make use of the free version.
Doing SEO requires one to be metrics focused and know the ins and out of their niche. Doing this without the use of SEO tools and softwares may prove to be almost impossible. While most tools are paid for, the above tools are perfect for anyone who doesn’t have an extra budget to spend on tools. They are enough to get you started and rank enough keywords to make you enough money.
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