YouTube is one of the most visited sites across the globe. Regardless of the niche that you are in, YouTube has proven to be an invaluable source of traffic. However, that doesn’t come easy. You need to have a a good marketing approach to make sure that you get good traffic from the video search engine.
Research shows that the web is switching to video content as the number of videos being uploaded and gets watched regularly keeps increasing. Whether shopping or seeking for information, YouTube has proven to be a reliable media source which is very informative and gives users a better sense of things when working. From a marketer’s point of view, this is a good opportunity to dive into a venture that is evergreen and has the potential to grow. You can generate tons of high quality web traffic in the process depending on what approach you opt for.
In this comprehensive guide, we will go through some of the best ways to optimize YouTube ads to get precise targeting and reach out o more audience that will make an impact on your business. Here we go!
Why Buy YouTube Traffic?
Campaigning and advertising on YouTube is becoming a big thing among many people and brands that are looking for more exposure. However, this is is something that many of us are still wondering how to get about. Why buy traffic if you can just create a video and start getting YouTube visitors? As much as that can happen, there are many reasons why you will want to put your money on YouTube advertising. Below are some of these reasons.
Better And Extended Viewership
YouTube receives billions of views every single day, but it equally has bazillions of videos uploaded on a regular basis. This means that the traffic has to be split among the videos, of course based on user interest. This simply means that you will only get good exposure if you have a good follower base. And even with a huge following, you may still want to seek viewership of non-subscribers. And this simply explains why you will still see video adverts of channels that have millions of visitors and huge follower base.
Buying YouTube traffic is therefore a good way to expand your viewership and get tons of traffic.
Instant Flow Of Traffic
Buying YouTube traffic will give you instant exposure. Imagine creating a videos and only using tags and relying on searchers to find you. This is something that is very hard when you are still getting started in the YouTube game since you still do not have any followers. Uploading and waiting for a video to get viewers is also a long wait since people will split and diversify to watch other videos including those of you competitors. But what if you could jump on a moving wagon and use already existing traffic to propel and launch yourself?
With YouTube campaigns and advertising, your advertisements will be placed before videos play which guarantees you good exposure. The good thing with this is that you can decide where the videos shows up, and you can advertise on related niche channels even including you competitor’s as long as they are using monetization on their videos.
If there is one thing that every business needs, it is branding. We all need exposure and to get the word out about the businesses we do, and YouTube has been a phenomenal platform to help businesses achieve this. You can make videos about your brand, launch them and spread it through YouTube campaigns and besides getting the brand known, the traffic you get may also convert if they are targeted.
There is also no limit to the amount of traffic one can get from YouTube. The only thing standing between you and traffic is your budget. If you have a fat wallet or willing to spend a lot of money, then you will get more exposure. This is another great advantage that you get with YouTube as compared to any other kind of site or traffic generation approach. So, if branding is a thing you consider in your business, you should consider using YouTube to achieve that.
Easy to Set Up and Get Started
According to research, a large number of failed online businesses is due to the fact that marketers do not have information on how to go about their marketing. So, one ends up blasting their site with whatever kind of traffic that they come across. So, they will run out of marketing budget and their journey ends there. The story with YouTube advertisement is pretty easy to set up and run campaigns.
The YouTube traffic has a number of advertisement options and modules that users can choose from and set various campaigns. Be it pay per view, per visit basis, you will find it all on YouTube and setting keywords and targeting is a pretty easy process that anyone can learn in minutes.
Optimizing Ad Campaigns For YouTube
Now that we know the importance of having a YouTube campaign up and running, here is a comprehensive step by step guide on how to optimize them and get the best out of them.
Review & Understand Your Traffic Stats
Performance is something that you must track in every business. And when it comes to online marketing, nothing changes. You must make sure that the traffic you are getting gives you sales and conversions, and there is no other way to do this if you are not measuring your stats. Without knowing your current performance yo cannot tell whether a campaign is a success or not and as such, you could end up in a downward spiral if your campaigns aren’t pulling enough traffic.
There are lots of metrics that you need to check out when you are doing YouTube campaigns and to mention a few, here they are:
Clicks – This represents all the number of people who have clicked on your advertisement.
Click through Rate (CTR) – This represents the number of people who clicks your ad after a certain number of impressions.
Video played – This is the measure of how many times a video i played as an advert and also shows how long it has been played by percentages.
Reach and Frequency – This simply refers to the number of people that the video has been shown to.
Engagement Performance – This one shows the interactive elements including the number of clicks and other engagements that users had with your video.
there are many other metrics that you will find on YouTube platform which you can always use to measure the performance of your advertisements. All of these metrics are crucial in improving the performance of your ad campaign and knowing how they are performing will help you make informed budgetary decisions and avoid any chances of losing money on campaigns that do not work.
Adjust Your Bidding To Get The Best
The next thing that one ought to be careful about when they are doing YouTube marketing is the bidding. YouTube offers ads based on keyword bidding and depending on the competition that you have, you could end up blowing your budget. You need to identify the opportunities in the YouTube campaign and find good prospects by researching and doing things such as finding the right keywords to use for your campaign. There are tons of tools that will help you to dig up the right keywords to use on your campaigns. Be sure to also take advantage of the keywords with low competition. This will ensure that you keep your budget low and within the right limit.
Once you have the right set of keywords that you can use to run your campaigns, you need to understand the bidding process. Bidding on campaigns is sometimes tricky in that small decimals could pile up and cost you a lot. Sometimes there is little competition and this is where you need to take advantage by bidding low and getting more web traffic in the process.
Know & Monitor Your Competition
Another thing that you’d want to make sure is spot on is your competitive marketing. A market without competition is unhealthy and perhaps not worth pursuing. So when you have competitors, you should know that you are in a good business. There are competition all over and you need to be wary of their marketing strategies as well as understanding how they are doing their marketing. to do this, there are tons of tools and softwares available in the market which will help you to spy and dig deep to lean more about your competitors. And if you think it is wrong to spy on your competitors, just know that they are watching each and every marketing move you make. Wouldn’t be fair if you do the same too? This is also your business on the line, so to survive, this is something worth doing.
Among some of the things that you can gather from your competition is their estimated budget, where they are advertising, the kind of keywords and locations that they are targeting among other things. This will not only help you to understand them, but create better ad campaigns and make necessary optimizations to ensure that you are getting better performance. It also gives you a blueprint of what works and what doesn’t, hence helping you to save on budgets that you could have wasted money on. It also goes without saying, that you need to do more experiments and take risks to succeed.
YouTube is without a single doubt one of the best when it comes to traffic generation. Knowing what to do when is very important towards the success of your online business. With the guide above, it is our hope that you have grasped enough to help you turn you online marketing around.
You may also opt to check out our high quality web traffic packages, that you can use to boost your YouTube views, as well as your sales and conversions. Our traffic is used by many websites across different niches and you too can reap good benefits from this traffic. They are affordable yet easy to set your keyword and targeting for better performance.