Traffic being the sales-force to every online business is a vital ingredient that is necessary to make bank. Regardless of the nature of business or niche that you are in, you need website traffic to get leads and sales. Sadly, it isn’t always easy to generate traffic to your website especially if you are just getting started. This is because you need to have mastered a traffic formula or at least have a sizable amount of money to shell out.
If you are having trouble getting traffic to your website, we’ve listed some top 8 great tips to help you when you want to buy traffic for your website.
1. Consider Doing a Traffic Feasibility Test
There are hundreds of niches out there and the most surprising thing that newbie marketers are always surprised of is the way the marketing approaches also vary. A certain marketing approach could work for one business model and perform poorly on another.
You therefore need to benchmark the traffic feasibility and find out if you are investing in the right traffic sources for your business. Otherwise, it could turn out to be a waste of time and money.
2. Keep Tack Of Your Traffic Metrics
How do you know your profit margins and how they are performing? You can’t really know unless you are keeping records of the campaign performance against your budgeting. But this doesn’t have to be paperwork. There are lots of softwares and analysis applications which one can use to record and keep tack of their campaign performance.
Among some of the best notable applications that you will find helpful includes Google Analytics and Clicky. Also depending on the traffic provider that you choose, there is usually a platform that gives you insights and traffic reports where you can analyze and see how they are performing. This is also something that you should consider when choosing a traffic provider.
3. Know the Difference Between Generic and Targeted Traffic
Yet another problem that many amateur affiliates get as they start doing their marketing is distinguishing between generic traffic and targeted traffic. While buying traffic could turn out to be an easy and painless way to get instant lads and sales, you should be informed on the different types of traffic that you can get.
Generic traffic is just random traffic which have no specific location or any other specific factor. On the other side of the scale, targeted traffic is that which has been distilled based on different factors such as location, gender, age or niche.
Although generic traffic may turn out to be cheaper, it could as well end up being useless. Generic traffic are not buyer intent and are just random making it all look like a gamble. One needs to focus on targeted traffic which brings audience who have interest in what you are offering.
4. Watch Out for The Rising Traffic Scams
While internet marketing has been a blessing to many, it has also become a hive of scams. There are many fake traffic providers that lure marketers to buying low quality traffic generated from bots. Most of these bots use different IP addresses and can even click on more links on your website making them look like real people. To be on the safer side, you should only work with trusted companies that have a good track record.
Also do your homework before picking a traffic provider. You should check out customer reviews and testimonials as well as know how long the company has been running.
5. Understand The Various Ad Formats Used
When you get to the advertising arena, there are many things that you need to learn and among the most important ones is to know the various ad formats used. You should also try different units in your campaigns and find out which ones work better than others.
You will realize different performances with various ad units. some ad units also tend to have different bid prices and this should also be in your checklist.
6. Understand The Restrictions By an Agency Before Investing
Every traffic provider out there have their own rules and regulations. Before you invest in any of them you should know of these regulations and determine whether you can stand them. Some have restrictions which will limit you to get the best out of your desired goals. A practical example of such restrictions are traffic networks that require one to spend at least $50 daily. If this wasn’t in your budget, then it could end up messing up everything and going the way you didn’t plan.
7. Keep in Mind That There Are Risks
Buying traffic is an investment like any other, and jut as you would expect to make profit out of it, there are also risks which means you could run at a loss. Knowing this prior to starting this will help you to make informed decisions in your budgeting and marketing techniques.
There is no surefire way that will give you a guaranteed ROI, but you should do more research and know the ins and out of the marketing approach you choose to use.
8. Consider Retargeting and Creating a Sales Funnel
Buying traffic isn’t everything. You need to also focus on optimizing for better results. Previous case studies have shown that not many buyers make purchases on their first visit. further studies however shows that the same visitors are likely to buy if they visit again. This calls for another strategy to capture these visitors and send them back to the website. To do this, you need to implement retargeting campaigns which are traffic modules targeting the same audience.
Another way of doing this is by introducing email marketing and capturing these audience as leads. Sending them newsletters and emails can later help woo them to make purchases from your website.
Buying traffic may sound easy to do, but getting traffic that works requires one to be extra cautious. The tips provided above should however give you a good start.
If you need a quick traffic formula to get you targeted audience fast, then don’t forget to check out our traffic packages.