By now, it is a well known fact that SEO is one of the best ways to get solid and high converting website traffic. But it still remains a big challenge for many people, especially amateur marketers who are just getting started with their internet marketing. The main problem that makes people fail in internet marketing is because they do not have any actionable plan to follow.
In this comprehensive write-up, we will go through some of the best SEO practices that will help one generate tons of web traffic from the search engines like Google, Bing and Yahoo.
What Is SEO & Do I Need It?
For the sake of beginners who do not have an idea of what SEO is, here is a breakdown of what it entails and why it is necessary for any website.
SEO is basically the practice of optimizing a website and making necessary tweaks to ensure that it is search engine friendly. Search engines like Google have set some standards and algorithms that ensures that the searchers are getting quality content and as a webmaster, you therefore need to ensure that your website is well optimized to meet these standards. Otherwise, it will be very hard for your site to stand up against the competition who have met these standards.
Why SEO And Not Any Other Kind Of Traffic?
There are many reasons why one would want to stick to SEO besides many other web traffic strategies online. Below are some of the reasons why SEO traffic is loved by many people across the web.
If there is one thing that you need to be cautious about when generating web traffic, then it has to be quality. There are bazillion ways of generating web traffic on the internet, but most of them will fail you when it comes to conversion. This simply means that you cannot just use any method to get that traffic, but rather only work with those that deliver great results. SEO traffic is well known to be very effective and of high conversion rate than most in the industry. This is because they are highly targeted. With SEO traffic, you are only getting people who know that they are looking for. For instance someone who is looking to buy a laptop on the internet goes to the search engine and puts in a keyword such as “Cheap laptops”. If you are selling laptops and your site happens o be on top, then you will surely be getting targeted prospects and you can always expect to get more sales and conversions.
SEO Traffic Is Free
What is more better than free web traffic? When it comes to getting traffic from the search engines, you are getting it for free. Of course you will have to incur some costs in the beginning, but after that, the traffic knows no bounds and will keep flowing in as long as your website is ranking on top for your targeted keyword. You will however have to watch out for competitors and not just sit there knowing that you have already ranked and have nothing to worry about. Competitors will always try to topple you and it is your duty to ensure that you provide quality content and keep optimizing to avoid getting dethroned on the front pages.
If you are therefore looking for a high quality source of traffic where you don’t have to spend to get conversions, then you have to invest some time into learning a thing or two about ranking a website on search engines like Google.
SEO Isn’t Hard
Truth be told, SEO isn’t as hard as many people put it. Of course there is a learning curve to it, but it has been done before by many amateurs and there is nothing impossible with it. The only thing that one needs is to be patient and follow through with the algorithm standards and avoid doing things wrongly as they are not supposed to be done. One of the things you need to be aware of is there are there are white hat SEO strategies and Black hat SEO tactics, both of which are different. IT is always advisable to choose white hat since your website doesn’t not go against SEO algorithms which is usually the case for black hat strategies.
If you are a beginner who is looking to generate traffic from SEO, then there are lots of blogs, forums, E-books, lots of materials and guides that are sure to help you get started with the search engine marketing.
It Is Proven
If you have always wondered why SEO has become very common and many marketers doing whatever they can to squeeze every juice from it, then it is simply because it has a proven track record. As long as the search engines like Google and Bing exist and people use them to find things online, it will remain a relevant approach to marketing.
Whether you own an eCommerce site or a blog, SEO traffic is something that you really need to consider. So, if you are looking for a high quality web traffic strategy, then SEO is the way to go.
Getting More SEO Traffic
Now that you know what goes on around the SEO game, here is the nitty-gritty and the techniques that you need to use to leverage more traffic through SEO.
One of the mot underestimated approach that many people miss when they are doing their SEO marketing is failing to consider on page optimization. Most people only give too much attention to off-page optimization and building backlinks forgetting the foundation of the website and its structure. There are a lot of things when it comes to ensuring that on page factors are spot on. From tags, to titles and keyword optimization on the description, everything should be spot on.
If you are unsure of what on-page optimization tweaks you need to make, then there are plenty of online tools that you will find useful in helping you make these tweaks. On-page is equally important as off-page optimization and by doing backlinking alone, you will not get the desired results and could end up losing a lot in the process.
Yet another important but highly ignored part of SEO is the internal linking of a website. There is a point that most SEO marketers always go through. A time when your website doesn’t go beyond a certain page. So you find yourself stuck even you think you have done everything else possible to get to the top. One thing that could be going wrong is the internal linking of your page. Linking the website’s internal pages together could seem like a non-issue or something that is very basic, but it can spell the difference between the success of a website and its failure. Besides just helping people to easily navigate and getting access to more related content, this practice is loved by search engine crawlers and they usually credit a website with such a linking structure. It is therefore important to always do internal linking on pages that are related to ensure a good flow, solid structure and also gain some authority.
The speed of a website may sound like a less important factor, but it actually is very crucial and a big concern if the website speed is low. When a website sped is low, it means that people will not be able to load it easily and that means that they can close the page and use another website that is faster instead. With that in mind, it is always good to ensure that your website is good enough and doesn’t become the cause of your failure. The good news is that there are many known ways to bolster a website’s speed.
First, you have to make sure that you have a good hosting with enough bandwidth and resource allocation. This is the first step into achieving a fast running website. Secondly, be sure to use web caching to compress images and ensure that your site loads the images faster. There are other techniques to ensure a fast loading site, but these are the most common ones that you need to consider.
Do Quality Off-Page Marketing
Building links and giving the site the credibility that it needs online is a must when it comes to SEO. There are many ways that one can use to generate backlinks for their website. Some are clean and good, but some are also shady and will not work for a long time before the search engines crack down on you. It is therefore important and advisable that one build good quality links that will boost a site’s performance on Google. The website’s linking profile is something that you have to adhere to as getting penalized is now more common than ever.
Diversity is also something that one has to adhere to in order to get good links that will rank your website. Backlinking is crucial to make your website appear higher in the search engines, but it is also one of the hardest. A mistake with backlinking can cost your whole site, so do it with caution and always stay updated on the latest backlinking strategies hat work.
Having covered some of the most crucial ways of leveraging the best out of SEO, the ball is now on your court. Implementing the SEO strategies could take some time, but considering that SEO traffic is a long term achievement, it is definitely a path that is worth pursuing.
But what if you don’t have time? Can you still get high quality traffic to your site? Of course you can. Despite the fact that most of the traffic on the internet is shady and won’t work, there are those that have been proven to work. Among others you can consider is to buy high quality traffic from credible sources on the internet. Having being on the internet delivering high quality web traffic to clients from all niches, we have what it takes to generate traffic to your website. You can check out some of our web traffic packages that best suits your website. You can always make settings to ensure that you are getting highly targeted traffic from the niches and location that you need.