website speed

Page load speed is among the most crucial elements that need to be looked into in every website. It could be the determining factor on whether you will make a sale online or not. Researchers in the internet marketing world have found that pages with faster page load speeds have good performance in terms of getting more leads and sales. What does this mean? It simply means that if you would like to get good results online from the traffic that you are acquiring, then you need to make sure that your website loads fast.

Let’s take this on a practical level. Assuming that you are shopping online for baby toys and you stumble upon a site on the search engine results. On opening the website, you realize that the website is slow and you have to wait for the page to load. Next, you still realize that you need to add another product and you have to apparently wait even more time for the next page to load. You will definitely get tired of waiting for the pages to load and the next thing that you will do is go and shop in another website. Now, from an internet marketer’s perspective, that is a big loss considering that your website is visited by dozens upon hundreds of people.

Here is yet another shock that you will learn. Google and other search engines also gives credit and favor to the websites that loads faster. This simply means that if your website loads faster than that of your competitors then Google another search engines like Yahoo and Bing will give you more credibility over your competitors hence sending you more traffic .

How To Make Your Website Fast And Increase Traffic Potential

Since we all have seen the need to make a website fast, here are some for the things that you need to do to make sure that your site is up to par and stands up above your competition;

Getting Fast Hosting

Perhaps the very first thing that you need to do is to make sure that you have a good web hosting provider. Not all hosting companies are the same and you need to know which one offers the perfect package for your website. This will basically depend on the amount of traffic and the size of your website. You should always make sure that the allocated resources are fast and the servers in use are also of good speed.

If need be, you may also seek the help of an expert in helping you to decide which is a good hosting for your website. This will come in handy especially if you are still new to the web hosting world and don’t know which one to go with.

Cache Your Website

Another approach that you can easily adopt on your website is to cache web pages to utilize the previously saved versions of the website. This will drastically reduce the time spent loading the website. Caching simply saves the website data on the use’s browser just like the case with cookies and the quickly loads it when the user wants to view the site. Extended cache technology also helps to pre-load other pages by saving those pages that the use might click next. There are dozens of caching scripts and plugins that one can use depending on the platform or CMS that they are using. And the best thing about that is that most of them do not require any investment to install on the website.

Use G-zip Compression And Optimize Images

Another thing that you may want to ensure is taken care of to ensure steady flow of web traffic without losing them is by optimizing the website and compressing images and media files. By compressing these images and media files, you will be literally reducing their sizes which means that there is little bandwidth to spend as well as reduced time to download the webpages to the browser.

Implementing Gzip compression on your website could require one to have some basic understanding of coding on languages such as php or Javascript, but you could also come across some plugins an scripts to help you do this.

Monitor The Website Speed

Lastly, but most importantly, you should keep monitoring your website speed loading page to ensure that the site is speedy and loads as it should. Sometimes the website gets overloaded by the dummy content and also increase in content as the website ages. Keeping regular check on your website will help you know when to take action and maintain your site under good speed.

There are dozens of online tools that you can use to keep track of your site. Two good examples of this is Pindgdom, and for people who use WordPress as their content management system, there are dozens of plugins from the repository that will come in handy.

Final Word:

Improving your website speed not only makes your users engaged but it also makes your site search engine friendly. How your website loads could mean a lot especially when it comes to traffic acquisition. Coming up against your competitors with a website that takes ages to load could be suicide as your competitors will have the upper hand in both engaging the traffic and also getting favors from the search engines. As long as the search engines remain a top web traffic source, you need to make sure loads fast to meet the algorithmic requirements so that you can rank higher and get more web traffic.

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