As much as well love to see traffic flowing into our websites, there are things that one ought to keep in mind, and that is conversions. Traffic with no conversions is useless and will cost you money and time. So how does one go about this problem? Wouldn’t it be an amazing approach to each out to the visitors again to try to persuade them to visit your website to check out the product once again? It is an approach that has worked and that is what remarketing is all about.
In this guide, we will go through some of the best ways that one can use to get their remarketing right and generate tons of high quality web traffic that will get them better conversions. But first, here is an overview and some of the basic things to know about remarketing traffic.
What Is Remarketing?
Remarketing, otherwise known as retarget marketing is an advertisement module where one reaches out to customers and visitors who had earlier visited their website. It is a well known fact that people don’t always buy products from you the first time that they visit your website. Fact has it that only 2% end up buying on their first visit. So what about the other 98%? How does one increase their chances of buying and getting them back?
The answer to that lies with remarketing. It has been proven time and time again that reaching out to visitors who have been on your site and didn’t buy will drastically increase the chances of selling that item.
So, if you are looking for a way to reduce abandoned carts and have more people buying from you, then this is the best way to do it.
What Is Possible With Remarketing?
Wondering what you can achieve with remarketing and whether it will help your online business to get more traffic and generate more sales? Well, below are some of the things that you will love and can achieve with remarketing. It goes without saying that the possibilities and what you can do with remaketing depends on the type of platform that you opt to use.
Reaching Your Previous Visitors
One reason why remarketing is becoming very popular is for the obvious reason that reaching your previous visitors and bringing them back to the site will give them a reason to buy. This is because some people often need to reconsider and perhaps after checking out more other options, they will be convince that you have the better offer. There are many retargeting platforms that you can use including Google Adwords, Adroll, Retargeter, Perfect Audience and many others. It is a well worthy approach that will yield good results if done correctly.
Reaching Out to Competitor Visitors
Wouldn’t it be amazing to have a system where you can reach out to your competitor’s traffic and woo them to your website to buy your products? Now you can do that. As brutal as this sounds to your competitors, it is a matter of facing it or the competitors will push you off the cliff and you will be out of business in no time. There are dozens of advertising agencies which are available and ready to help you achieve this without the need of using cookies and other traditional methods.
Thirdly, another great reason why remarketing is a good way of marketing your site and reaching more audiences is that you will get better branding. More people will be able to learn more about your website and get you more traffic and conversions which is all we need. So, there is every reason to choose remarketing as a marketing approach. You just have to press the right buttons and use the right approach to woo customers and audiences into the cart.
Remarketing Traffic – Step By Step Guide
Now that you have a good understanding of remarketing, here are steps o win in the remarketing game and get high quality web traffic that will get you good conversions.
Timing Is Key
If you ask any experience internet marketer, they will tell you that marketing requires good timing for it to work efficiently. For most of the online businesses that fail, one would find a number of faults such as advertising to the wrong audience or using a set-and-forget system which in turn does not deliver or convey the message as one would expect it to do so. In such a situation, the budgeting cost will be eating up the profits which causes the business to collapse and go down.
When remarketing, you need to understand your potential customers so that you can know when to reach them and what exactly they need. So before starting any remarketing campaign, it is first good to make an analysis and know what exactly you are up to avoid any misfortunes that may come along.
Reach Out To Abandoned Cart Prospects
Abandoned carts is something that is sure to come around, and there is no way that you can avoid that. The only thing that you can do is try to reach out to the users or customers that have abandoned them. It is an approach that has proven to work over and over, and if done right, you will reap big benefits from this and get to convert some of the customers that you would have lost. There are several ways that are known to help people recoup and get back customers who have abandoned their carts. Among them is reaching them through their email.
Since you already have their email, you can reach out to them with a customized offer or ask them to give you a reason why they abandoned the cart. You can give them a discount or sweeten the deal even further by giving them a free delivery. As long as you are still within profit, it would be valuable to try and woo such a high prospect back. This is a bird in hand and you cannot afford to loose them. This is an approach that is easy to follow through and although it can be a tiresome process to reach to each abandoned cart prospect, it has one of the highest chances of converting and is well worth the effort. It is also an approach that almost 30% of retailers use and has always proven to work all the time.
Retarget With Pixels
Retargeting uses a different advertising approach which tracks cookies on user’s browsers and can later be used in small data packets called pixels. It is these pixels that tracks the user’s behavior on the site and then later on present them with ads of the pages and sites they had already visited. So with pixels, reaching out to convince the prospects to reconsider buying is simply what it does, and this is something that has been proven to improve and increase the sales by a large percentage. Since only 2% of customers buy on their first visit, it makes more sense to reach out to them and using these pixels is a proven way of achieving that. Research has shown that it can increase conversions of abandoned carts for up to 20% depending on the strategies and how good the niche is.
Thee are lots of online platforms that offer pixel marketing and the best way to choose one that delivers is to consider those hat have a wide range of coverage. Some are linked to other networks while some other platforms like Facebook and google have their own large user database which is enough to run their own independent retargeting marketing. Google and Facebook are among the largest networks on the web and working with them is one surefire way to get more remarketing traffic that will get you good conversions.
Split Test Ad Segments
If there is one thing that every internet marketer should never ignore is the power of testing. Testing new ad units will not only help you to discover the best that gets you more conversions but the process will also save you a lot of money by avoiding some of the bad ad sets that you would be using on your website. Without knowing which ad works better, you could be dealing with low conversion rate that isn’t the best budget for your website and that could be costing you a lot.
Split testing is simply the process of testing various ad units to determine which one works best and gets you better ROI. It takes some time and also some investment to get started and although it can be costly, the results you will get from the studies you conducted are good and will guarantee you better results in the long run.
Traffic is everything in a website, but that doesn’t cut it if there is no conversions. In order for it to reflect and get you the results that you need, you must make sure that they get right kind of marketing which in this case is remarketing. Remarketing is the process of wooing back prospects in an effort to convince them to buy a product that they had seen on your site before. The process is very effective and the retargeting traffic has been proven to be more powerful than most of the other traffic strategies in the market. Shared above are some of the best ways that retargeting traffic can work for you and generate more conversions.
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