Webmasters use traffic to determine the potential growth of their websites. For this to happen, they require a good understanding of their respective website traffic for the purposes of optimization. Website analysis tools like Google analytics are used to monitor the performance of websites in terms of visitors, unique visitors, source, and channels and so on. Visitors are those people who visit your website a number of times while unique visitors are first time visitors that interact with your website. Website traffic needs to be not only generated but also increased gradually. This is why it is impossible to increase the number and quality of your website traffic without receiving any unique visitors.
Sources Of Web Traffic
There are millions of websites that are competing for the first page ranking on SERPs and the sad reality is that only a small fraction of them manage to get there. Traffic can come to your website in three ways: direct, search or referral visits. Direct visits are those that come by direct typing of your url in their browser while search or organic visits are those that come based on a search query. Referral visits come as a result of referrals from a blog or site.
Organic search traffic is what many online marketers strive to increase, retain and convert because they come from search engines where the majority of unique visitors come from. The only problem that can prevent you from reaching out to these unique visitors is a poor ranking on SERPs because if your website is not displayed on the top search result pages; no one will get to see you. So, what should you do to ensure a good ranking by the search engines? It is simply by making your website search engine friendly as follows:
Start By Analyzing Your Website Traffic Statistics
The online market space is driven by creativity and competitiveness and there is not much that you can do without a clear picture of your traffic status. This is why you need to use the available website traffic analysis tools like Webtrends, Google Analytics, Coremetrics and Omniture among others. By doing this, you will learn about your sources, interactions, conversions, visit value as well as the bounce rate so that you are aware of what steps to take.
Create Original And Informative Content
Do you understand the needs of your visitors? If you do, then it is time to offer them solutions and answers through the creation of insightful content that they cannot get anywhere else. Give them fresh ideas and present them in a way that they can easily understand. This requires that you do a detailed research in order to meet the needs of your audience. When it comes to educating your readers, you need to participate or engage in forums, discussions and sessions because it enables you to bond with your audience more. Respond to their queries promptly and give satisfying feedback while showing them that they matter to you in every way.
Optimize Your Content For Search Engines
Having realized that you are targeting unique traffic to your website, it is necessary to ensure that your content is within reach. This means that you need to incorporate the right keywords and phrases that you need to rank for and placing them strategically. You also need to avoid any grammatical errors, format it well and make it shareable across the various social media platforms.
Make Use Of The Social Media
There is a huge population of people who spend most of their time engaging in the social media. This makes it a perfect frontier to generate unique traffic to your website. Social media users do not hesitate to share information that they feel is useful to them and this shows the power of social media at work. Besides, do not forget to do simple things status updates, likes, comments, tags and posts because they are an opportunity to reach out to a wider audience.
Why Do You Need Traffic From Unique Visitors?
When you receive an increasing number of unique visitors in your website, things can never be the same again because of the benefits that come with it. For instance, the credibility of your website will improve thanks to more page views, clicks and sharing of content. A credible website is one that stands out as being trustworthy and knowledgeable and this is very important because it will give you a strategic advantage over your competitors. With this, customers that visit your website will have a good first impression that eventually leads to more conversions and sales.
Unique visitors improve your website ranking on search engine result pages (SERPs). This is because websites that receive more unique traffic is ranked higher than those that do not. A high ranking is all that you need to increase the visibility of your website and receive even more unique visitors that will drive more sales.
The greatest benefit that comes with having a good number of unique visitors is realized when you convert them into repeat visitors. This is because your online sales will increase and your business will grow. This is something that any website owner dreams to achieve in the end and unfortunately, majority of them do not live to realize it.
Any website that intends to thrive online will have to find ways of attracting a significant number of traffic. It is from this traffic that your conversions and sales will come from and hence the success of your business. Traffic can be generated organically through the search engines or by buying targeted traffic. While maintaining your existing visitors is important, it is also necessary to find ways of attracting unique visitors because it is from them that your website and the entire business will grow. Website owners should therefore come up with effective strategies that guarantee a sustainable flow of traffic to their websites. It is clear that website traffic from unique visitors is the ultimate secret to increasing quality traffic that will be loyal for a long time to come.