There is no doubt that Instagram is one of the best social media platforms today. It’s flocked by hundreds of millions of active users regularly, all from different geo-locations and niches. Not many marketers have been able to crack the code about generating traffic from Instagram and this is simply because it is different and demands a different approach that the tactics used in other platforms.
Being a photo-inspired social media platform, you need appealing images to capture the attention of your followers and the general audiences. You also have to be locked into your niche and avoid sharing images that are irrelevant. These are just but the basics of winning in the social media site. Below is a complete guide on how to leverage the social media platform and generate traffic that converts.
Make Use Of Hashtags
The culture of using hashtags started years back with Twitter and has since then being adopted by multiple social media sites. Instagram has also adopted the use of hashtags and has so far seen a lot of people using it as a tool. Hashtags are meant to help people discover and share trending topics by categorizing them. The best way to win your audience with hashtags is by creating content based on the trending topics. You can easily create humorous memes based on the trending topics in your niche and you will easily gran the attention of many viewers. Depending on how engaging the images you create are, you stand a chance to enjoy the viral nature of the social media which will get you more exposure and traffic.
Hashtags are the fuel of social media and you will lose a lot without implementing them. They are like the key that opens up social media potential. As long as you do not overuse them, you can count on it as a good way to source fresh targeted leads to your website.
Use Influencer Marketing
Every industry has their influencers and niche pro and reaching out to them to help you in your marketing quests is just one of the best ways that you can get your website more visibility and traffic. If you are still new to influencer marketing, then it is the process of reaching out to top industry experts asking them to help you with marketing. Since these people have more followers they will get you in front of many audiences without much on your side. If you have ever done guest posting, the outreach process is pretty much the same only that this time you are reaching out to influencers through Instagram. All you have to do to get started is find some of the best potential social media influencers in your niche, collect their contact information then reach out to them with a pitch.
Getting the attention of top influencers however depends on the content and nature of what you are promoting. If you are promoting a unique product or service that is in-demand, then penetrating and getting the help of an influencer could be easy. Some influencers also charge to help promote your brand which is fair enough depending on the number of follower that they have. Always focus on working closely with influencer with more followers to get even better results.
Many online brands are using influencer marketing to boost their brands which so far has shown tremendous performances. There is also no reason why Instagram influencer marketing should not work for you. Once accepted by the influencer, you can agree on the terms and have your post online. You shouldn’t forget to add your link so that you can get traffic to your website. Otherwise it could end up being a waste of time.
Optimize Your Instagram Channel
How is your Instagram profile? Does it captivate and inspire audiences? Instagram is somewhat different compared to other social media sites but the best part about that is that almost everyone who comes across your posts and images must go through your profile. With that in mind, it is easy to capture the attention of the audiences if you have what it takes. You need to start with the profile and make it as appealing as possible. Under your profile, you have an opportunity to put your website link which is something that you should not ignore. It is probably the only perfect spot that you will use to direct visitors to your website.
The next thing that you’d want to do is to combine your social media channels. As much as Instagram is a good social media channel that can be used as a standalone platform to generate qualified leads, you may also love the experience even more when you have all your social media sites combined. Research has shown that combining the effort of social media sites will help you build your follower base and credibility even faster.
There is nothing that you can compare with social impact and Instagram traffic is the new craze that you should be focusing on. Whatever niche you are in, you stand to get incredible results with Instagram. Understandably, Instagram could become a big challenge especially for newbie social media marketers and the above pointers should be enough to keep you rolling. They are some of the best strategies that are used by social media marketing gurus and the best thing is that it is easy to clone them and implement for your website.
These strategies are sure to get you tons of traffic. However, if time is not on your side, it might be difficult to make Instagram work for you. You might also need a little investment to get things rolling. If that is the case that you find yourself in, then why not let us do the hard work of acquiring traffic? We are one of the best traffic agencies that you will come across on the web. Having a huge network from almost every niche, we have been able to serve our clients with the best quality traffic at unbeatable prices. Hop in and check out our welcome discounted traffic packages today.