Are you contemplating on starting email marketing? If you have not started, then you are throwing a lot of money without knowing.
Email marketing is one of the best internet marketing techniques and if you know how to optimize and leverage traffic by building an email list, you can depend on email marketing as your sole traffic source. The only problem is that many people do not know how to setup and bait for traffic. Building an email list crucial, but do you know how to get traffic from the list? In this post, we will go through some of the best ways that you can easily get started and generate huge amount of traffic to your website without much hassles.
Ensure Full Compliance With The CAN-SPAM Rules
The use of internet and how companies treat the privacy of other people with regards to email marketing is governed by (Controlling the Assault of Non-Solicited Pornography And Marketing) CAN-SPAM and there are several rules that have been put in place to combat spam. Of course if you have been online for a while you already know of the spam that you are likely to experience with your email exposed to thousands of spammers on the web. The policy helps in both helping manage the spammers and also penalize them whenever they are found breaching. Compliance with this also ensures that you have higher email deliverability and that your emails don’t end up in the spam box.
In order to use the services of the best email servers and softwares, you also have to be compliant with the CAN-SPAM rules and there is no exception to that.
Use Captivating Call To Actions
Something else that you should give so much weight and ensure that you get successful email marketing in place is to ensure that you are using top notch call to action that will attract people to get into your email list. With this, you can try different captivating texts under different places on your landing page, but also remember to keep testing the different spots so as to ascertain which one will work perfect for you.
Besides the call to action text being important, you should also keep in mind the copy on the page and ensure that it sells. The copy is the engine that guarantees you that you will get positive results and you should do whatever you can to see that it is captivating and engaging. Even if you have to hire a copywriter to take care of it, you should just to make sure the copy is convictive enough.
Respond To Email Queries
In some cases, you will come across some email replies to the emails and newsletters that you send out to you email list and the best thing to go about this situation is to respond to them. This is because most of the time the sender is always enquiring about your service or product. When you dedicate yourself to responding to these queries then the subscribers will start bringing their attention to you and as their attention switch towards you and your brand, they will also seek you for advise on the products an services that are in your niche. And that is when you will have the golden chance to sell to them.
In simple terms, the better your relationship and how you dedicate yourself to helping your subscribers, the better your chances of selling yourself and marketing them whatever you need. Another approach that has shown good results is to respond to queries on forums and discussion groups. This is an approach that will also help in pulling people towards your email list landing page where you can get a chance to increase your email list. As long as you are helpful, people will not hesitate hoping into your email list since they know they will find it to be of value.
Focus On Building Connections With Your Subscribers
Most people will botch their relationships by starting to pitch their products and services to their subscribers especially those that reply asking more about something. Amateur email marketers will hop in and try to close a sale right away. While it may seem like a golden opportunity to clinch on a sale, it is best to wait and always connect and build a relationship with a subscriber. This way, you will be building more trust and credibility which will pay off in the long run.
You should also consider putting in a personal touch in your emails and ensure that they sound like you are addressing the person directly. As your business grows, make the habit of engaging with your subscribers not as your customers but create a scenario that is more of an expert helping out someone in need. This is something that has been proven to work over a long time and will definitely work for you.
Email marketing has been around for a while now and there doesn’t seem to be anything that will stop it. As long as people can buy stuffs online, email marketing has a chance and as such, you shouldn’t stop getting people to your email list. As long as you can build your email list, you will always have the chance to get tons of traffic from it. With the pointers highlighted above, you should get good quality traffic. If you are ready to get started and make email marketing work for you, then all you have to do is take action on the strategies above.
However, it could prove to be complicated especially if you have little time or if you are still a beginner. You could also check out some of the best traffic packages that we have. Our traffic which is sourced from a diverse range of niches is of top notch quality and we can almost guarantee you that you will get positive returns from investing on it. So if you are ready to get some solid results, get over to our sales page and choose the best package for your website.