Anybody who owns a website and has head a thing or two about internet marketing and the need for web traffic knows that there is such a thing as email marketing. Before delving on to email marketing and what you can do with it, first, you need to understand that a website cannot sustain itself online without traffic. Web traffic is the lifeblood of any online business, and regardless of the niche that you are in, you need web traffic in one way or another.
What is Email Marketing?
Email marketing is a form of strategic marketing where a webmaster or a blogger sends multiple emails in bulk with the intention of wooing and turning the subscribers into buyers. Usually the subscribers of the list come from an initial sign up from the website or through another platform such as social media website. The message being sent through the email can be a special offer or even a third party advertisement. The advantage with email marketing is that you can market to your subscribers the way you want and as frequent as you wish. And the rule of the thumb is that you will get more sales if you have more subscribers. This is why getting more people to subscribe to your email list is an important milestone that email marketers will always work towards.
Using Email Marketing To Bolster Blog Traffic
The effectiveness and results that marketers have received from email marketing is unquestionably excellent and with more effort and hard work, one can easily double or triple their blog income. If you are unsure of whee to start from, then below are the steps to help you use email marketing to get more blog traffic.
- Choosing an Email Service Provider – Before you even start doing email marketing, you need an email service provide which is basically a platform where you can send emails and manage them. There are dozens of these email service providers, and most of them are usually paid. However, if you are getting started and don’t have a lot to churn on email service provided, then there are a few options to consider. Although they come with limitations, you can upgrade sooner when your subscribers have increased. Among some of the most notable and popular email service provides includes Aweber and Mailchimp. The latter is user friendly and most of its resources are free hence perfect for beginners.
- Building the Email List – After you have chosen the right email service provider that meets your expectations and is within your budget, the next step is the actual list building. This is usually the hardest part of email marketing, but with the right path and approach, you will be good and can easily be managed. It involves integrating email subscription boxes and triggers with the email service provider’s platform. If you have some coding experience, then this is where they come in handy, but if you don’t then you will be better off with pre-made templates.
- Generating traffic to the email list – Next, you have to ensure that visitors are viewing the landing page and that they are subscribing to your email list. Otherwise, there is no point in having an email list in the first place. There are lots of avenues that one can easily use to generate lots of web traffic. From social media sites to search engine optimization and buying web traffic, all the traffic sources are at your disposal. Whichever traffic option you opt for, you have to make sure that they lead to your attractive landing page.
- Sending Emails – When everything above is set, the next step is to send out emails with the intention of generating sales. The response and results will vary depending on your marketing pitch as well as the number of people in your email list. You can send emails and newsletter at any time and with the advanced features on the email marketing platform, you can do scheduling and other email marketing settings which will help improve the performance. The good thing with all this is that you can track the performance and progress of the email marketing campaigns.
Challenges With Email Marketing
Whether you are using email marketing as a source of blog traffic, there are challenges that you are sure to come across and below are some of them which you can expect.
Traffic – There isn’t a better way to stress how much traffic is crucial to the success of any online business. Some traffic will work better than others and all you have to do to ensure that your traffic is good enough is to keep testing out the different traffic strategies that you get.
Drop rate – Just as one expects to get more people subscribing to their email list, it is also expected that there will be people who are unsubscribing. So, when you see people unsubscribing, you shouldn’t freak out because it is normal and expected. Drop rate is a term that is used to mean the rate at which people unsubscribe to your list. It is a challenge that is expected, and the best way of countering this is by studying the reasons and adopting a different marketing approach to ensure a low drop rate.
Clicks with no sales – Another thing that marketers can expect is to experience lots of clicks and yet can’t get any sales. This could mean a lot of things, and among the most common issues that could results to this is poor landing page or sales pitch on the landing page or product page. With better tracking and analysis, you will be in a better position to understand what could be going wrong so as to resolve it.
Email Marketing Best Blog Traffic Practices
Below are crucial pointers that will help you get an edge with email marketing and help you to dramatically boost your blog traffic.
Call To Action
Call to action are the wordings on a landing page and besides the content being of the best possible quality, you have to make sure that the call to action is enticing and striking enough to make users readers and visitors click on it and give them enough reason to want to be in your subscription list. That said, everything from the wording to the call to action should be in good grammatical order.
Give Visitors Something
Whichever way you look at it, you have to bribe users by giving them something that they cannot get anywhere else. But what can this be? Digital products such as an eBook or a guide about something in the niche has always worked fine and should also help you get through this. Doing this has always shown good results as compared to just asking people to sign up without anything. That said, be sure to get your users the best thing that you believe they need so bad.
We’ve all seen contests at some point online. These contests are interesting and helpful to website owners in determining things such as improving the site’s performance and learning what visitors want. These contests can also be used to attract more visitors to the email list since it can go viral on the social media.
Write Viral Content
The other thing that can cause a ripple effect and have your content getting shared over and over by many people is by writing content that goes viral. There are many sites online today which rely on viral content for their existence and weaving such inspiring and interesting articles is a way to pull in traffic to your website. And once they are on the site, you can always lead them to subscribe to your email list.
Avoid Aggression In Your Emails
Some people will always try to sell something at their first instance that they get the chance. However, this doesn’t always work out well with email marketing. You should be convincing enough and not just place a product as if it was a shop where people come and pick up products. You need to convince the people in your email list by creatively crafting a sales pitch, and only by doing this shall your email marketing be a success.
A/B Split Testing
Testing has always been a big part for many professional marketers and if you are really serious about making email marketing work to generate traffic for your blog, then you need to do A/B split testing. This kind of testing involves testing different types of pages among other things such as email box, Call to action, and integration. This way you will get to understand what you need to improve to get better opt-in results.
Email swaps is a strategy that that involves blog owners and webmasters interacting with other bloggers who are in the same niche so that they can help spread their word out. Basically, you reach out to fellow bloggers and ask them to share the content or advertisement to your list. In return, you will also share their content and advertisement to your subscribers. It has become very common due to its effectiveness and ease of execution. Email swaps are also beginner friendly and it doesn’t matter whether you have an old website or just getting started.
Now that you know how effective email marketing can be in generating traffic and helping maintain a good standing on your online business, the ball is on your court. With the strategies outlined above, you will be able to get a good edge with email marketing and generating long term blog traffic that will yield good results.
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