We all know what blogs are but how much do they mean to us when it comes to internet marketing? We’ve all heard of people talking of blogs being traffic baits but is that true? And if so, how does one use their blog to pull traffic? In this post, we will go through some of the best approaches that one can make use of a blog to gain more visibility and increase traffic to their website.
First off, a blog gives a website life and increase engagement. When people frequent your website, they will be more inclined to share posts which will in turn bring in more readers who could turn out to be clients and customers. This and many others are the reasons why blogs are necessary in marketing. Below are more reasons why you need a blog and how to get the best with it;
To Build Credibility And Trust With Customers And Clients
We are in a world where client-marketer relationship matters more than anything else. In an environment where there are lots of scams all over, very few people will trust anyone or any website to the point of placing orders with them. With that in mind, it is important to make sure that you have the customer’s trust and that they can count on you. That way, you can confidently make sales and win clients.
Aside from building credibility and trust, you should also remember to build an email list from the visitors who come to your website. If you have been around long enough then you must have come across the overly sung cliché “Money Is in the List”. This is because once you have people in your list, they will go nowhere and they have given you multiple chances to sell them something. Without a blog, it would be hard to pull people to your email list and this is another reason why you need to have a blog on your website.
Blogs Helps Create Free PR
Depending on the level the bloggers are, they stand a chance to be on the spotlight. We’ve all seen bloggers being interviewed by journalists and other authority bloggers. And that is free PR there if you are looking at it from an internet marketer’s point of view. And what do you have to do? All you have to do is have a blog with relevant and informative content. As you grow, the blog grows with you and you will build you brand and PR also. Being a blogger also keeps you on the know which in turn makes you a leader and an influencer in your niche. Depending on your skill and passion to grow in your niche, there are no limits with the use of blogs. In a nutshell, I is a tool that sets you ahead.
It is therefore very crucial to not only have a blog but make it as engaging as possible so that you can get as many buyers and clients as possible. The more exposure you have, the better the performance.
Blogs Helps You Come Up With A Solid Content Marketing Strategy
The web is made up of content and written form of content is the most popular and comparable to none. With blogs in place, you can have a well-structured and solid approach to content marketing. People rely on content every day and with your blog, you will be able to reach way more people that you can ever imagine. Search engines have become the talk of the town and this is because they send organic, free and high converting traffic to websites. Search engines like Google love quality and informative content since they would like to provide their searchers with the best there is. With a good content approach which screams quality and theme, you stand a high chance of leveraging tons of traffic from Google and other search engines.
You however ought to keep in mind the relevancy factor so that you can make the best conversions from the efforts you make.
Numbers Have It
According to recent studies, many reports state that websites with blogs are 60% more likely to benefit with sales and conversions than those without. If that doesn’t prove the reason to have a blog then nothing else will. Traffic is paramount to any online business and a blog helps to not only bait the traffic but it will also help to keep the audiences engaged and locked. Giving people more information will make them informed and want to buy from you other than from another source that lacks information.
You need to make blogging part of your business and allocate more time and effort towards it. The more you use it, the better it will be for your business. And the fact that you do not need to be a guru to run a blog just makes it even perfect. With a few mouse clicks you can quickly install a blogging CMS and be running in no time.
If you have a website that doesn’t have a blog then you haven’t been serious with your internet marketing. Gone are the days when one could just slap a simple site and expect people to flock in and buy their products and services. With almost every business using the web to woo clients and customers, it is time that you up your game and come up with a solid strategy of making it big in the internet marketing scene. A blog can do wonders for you if you use it well. Following the approaches mentioned above, you can make it big with your blog.
If you need high quality website traffic to your website then why not get in touch with us and we will help you channel the traffic? We have been in the industry for more than a decade and served thousands of websites with high quality traffic that gets good conversions. This is why clients keep coming back to us and the very reason why you should also use this high quality traffic.