Are you among the people struggling to make your website get you the traffic you need? If so, then this guide is for you. After a lot of research and having been in the industry long enough, we have analyzed and listed here. Over 80% of online businesses fail within just a few years of starting. Surprisingly, you do not need any rocket science to come up with a winning strategy that will give you good results at the end. the strategies and approaches that one needs to use are the exceptional ones that have been tested. Luckily, you will not be going through any hard to master tactics, as they are all simple to execute and implement on your site.
In this guide, we will go through some of the most important ways that anyone can use to structure their website and help it to grow from a traffic perspective. But before delving into the strategies, lets first go through an overview and understand internet marketing in general.
What Traffic Is Best For My Site?
Different websites will perform differently depending on the source of traffic. Some traffic sources do not work for some niches or sites, while some are traffic magnets and will generate tons of high quality traffic that will see lots of sales. So how do you know whether it works for your site and whether you should consider implementing a strategy?
There is actually no other way to know which traffic method works for you, besides just testing it yourself. There are several ways that one can use to test how the traffic works for them, and among the most common one is split testing. Slit testing is the process of testing different variations of the same advert or landing page to ascertain which one works better and whether a certain traffic strategy is worth it. Although it sounds complicated and time consuming, it is a well worthy exercise that will give you good results.
That said, here are the 5 steps to making your website a successful one;
Optimizing The Content
Content optimization is one of the first and most important steps that one cannot ignore. Content is always the most important part of any website because that is what people come for. Imagine a web without content. Of course it is hard to do that considering that all websites, big or small have content and that is what everyone always looks for when they are coming online. People want information, and that means that it has to be presented in the best way possible, and make it as easy as you can for them to access and real it.
However, besides just creating the articles and writing the content, there is a whole new step that must be done. And that is to tweak the articles to make them easy to read by both users and web crawlers. Doing this will ensure that you will have a low bounce rate on your website, you will increase the number of page views and definitely boost your sales. Who wouldn’t want that? Of course we would all want to have such.
Research has shown that optimizing the content is easy but very useful and that sites with no optimization stand no chance in today’s competitive internet world. How does one optimize their content? There are a number of set rules and algorithms that one must adhere to in order to have their content easily read by web crawlers like search engines as well as being read and understood by people.
Check The Other sites In Your Niche
If here one thing that people often fail to do is to check the other sites in their niche and learn what they are up to. Doing so will help you improve on your website and get better results that you wouldn’t get while doing it on your own. Experts call this spying, or competitive research. As much as spying might seem like a bad term to use, it is what happens all over and if you o not, someone might be stealing your strategy and using it against you.
There are many ways that one can use to spy and copy their competitor’s strategy and anyone regardless of their marketing experience can do it. There are tons of tools and softwares that one can install and start digging up information about their competitors. This makes it easy to understand some crucial things like their web traffic sources, their amount of traffic and how they are fairing. It also helps you to save on the amount of money by only focusing on the real deal and avoiding some strategies that are costly with nothing to show for. all you have to do is insert the competitor’s website urls and many facts about their traffic and optimization will pop up. This is a strategy that is most valuable when you are running online campaigns such as PPC and many experts know that it helps to save a lot. Although most of the spy tools online re paid for, they are worth spending and investing on.
Focus On Content Marketing Strategies
Content marketing never dies. As long as the web is made of content, nothing will change any time soon. Having a good content marketing strategy will set you apart and help you generate tons of traffic in the long run. No matter what you do in the SEO world, without a good content marketing strategy, you will not go too far. If you are still wondering how important content marketing is, then you should understand that over 60% of websites online practice it and 90% of those sites depend on content marketing to keep the ball rolling. It is further documented that only 7% of websites that do not have content marketing strategy in place will see success in their internet marketing game. If that doesn’t convince you to jump onto the content marketing train,l then nothing else will.
what are some of the most common elements of content marketing? Besides just creating articles and publishing, the other types of content marketing that will help you to put your content marketing includes the use of eBooks, Videos, Podcasts, Infographics and Blogs. Each of these content types will have a different impact on the performance of your marketing, but it is always recommended that one try all these strategies to determine the right one for their website. In most cases, all of them will have a role to play and will prove to be very effective in different way of marketing.
Be Persistent & Creative
Marketing on today’s world is unlike a decade ago when one would just create a blog post and expect people to come from nowhere and tart viewing the post. You need a high level of aggressiveness and creativity to push the competitors aside and take the lane. Although this could be considers to be an optional step, it is recommended that one shouldn’t skip it in order to take advantage of the low lying fruits as well as get more visitors to take some action like buying or subscribing to your mail list.
What are some of the best ways to be creative and proactive? One of the best ways that you can do this is by creating compelling headlines and call to actions which are catchy an will entice visitors to take a certain action. This is where creativity also comes to play and you have to make sure that everything is spot on and enticing enough. The headlines and content should have the right keywords and placed systematically to not only make the visitors take action, but also ensure that crawlers are getting it easy to crawl. This will ensure that one can secure a good spot on the search engines.
Write Informative And Better Content
While most of us think that creating content is a tiresome job and that you can just do it easily by writing it anyhowly, it should be the case. Content is what people get to read when they are on your website, and if it isn’t good enough or informative as they expected, they will leave without buying from you. That said, you have to make sure that the articles are spot in and as informative as they can be. Otherwise, you are surviving on borrowed time in your online marketing game.
Even if you have to outsource the articles, be sure that you are getting it from the best copywriters who understand the topic better. Otherwise, you will find yourself bowing to the competition. Hiring copywriters and writers could be a bit pricey, but well worth every penny spent because it outlines and brings the best from your website. It is a good investment that is worth every penny spent. Every professional marketer knows that content is king and will always be as long as the web is alive.
Without a solid and actionable internet marketing strategy, you are wasting your time. Every professional marketer who has been doing i for decades will tell you that to survive the online marketing game, regardless of your niche, you need o step up and be strong in your marketing. With the above strategies, you have a good quick-start that will help you to easily penetrate the make and generate tons of high quality web traffic. most marketers will find these strategies easy to execute, but they are very powerful and can change the way your website performs and gets traffic.
However, if you find them to be hard and time consuming, there are other means of traffic that you can always try and that is to buy the traffic. There is however a tricky side of buying traffic and can end up being too costly for nothing if you do not know he right sources to get it from. Luckily, we are here and have been helping online websites like your get tons of traffic that are relevant to their niche. Be sure to check out some of the packages hat we have and get in touch with us and we will help you st it up for the best results.